![]() There is certainly a link between the sensitive skin angle and the exposure of breasts and genitals – the body parts most sensitive. Others tip their hats to the courage and nerve of the company to take the risk. Some say that this is gratuitous nudity, an unnecessary attempt to get the attention of online viewers. Responses to the Elave campaign are just starting to filter on to the internet. ![]() No doubt versions used in television broadcasting will be censored in some way – which would make it difficult to say ‘nothing to hide’. The Elave web site states, “We stand behind our skin care products, so much so that we are prepared to go naked to prove it.” Viewers are asked to indicate that they are 18 or over. The video, featuring nude women and men and not safe for work, is online at (now discontinued in 2010). Male and female lab technicians wander around in the background totally naked, apparently without any sense of self-consciousness. A blonde woman, without clothes, tells the viewer about the safe quality of Elave cosmetics products, developed with the most reactive skin conditions in mind eczema, dermatitis and psoriasis. Irish company Ovelle Pharmaceuticals is promoting skin products in a risque viral campaign featuring nude actors.
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